belushi's
rebrand
→
company
beds and bars
belushi's
rebrand
→
company
beds and bars
→
industry
hospitality and entertainment
→
context
belushi’s is a high energy hospitality brand built around live sport, big nights, and social, food led experiences. operating in a fast moving environment of constant menus, promotions, and events, the brand required a visual identity that could evolve at the same pace.
the existing approach relied heavily on one off designs, making it difficult to maintain consistency across multiple locations. the challenge was to create a scalable system that could move quickly, remain recognisably belushi’s, and retain its loud, unapologetic personality.
→ context
belushi’s is a high energy hospitality brand built around live sport, big nights, and social, food led experiences. operating in a fast moving environment of constant menus, promotions, and events, the brand required a visual identity that could evolve at the
same pace.
the existing approach relied heavily on one off designs, making it difficult to maintain consistency across multiple locations. the challenge was to create a scalable system that could move quickly, remain recognisably belushi’s, and retain its loud, unapologetic personality.
→
system & impact
i developed a bold, flexible visual toolkit designed for speed and clarity. we replaced ad hoc layouts with a structured system built around heavy sans serif typography, gritty candid photography, and a refined palette of high contrast red, charcoal, and cream to ensure legibility in busy, high traffic environments.
the result is a cohesive foundation that improves consistency across food, drink, and event messaging while supporting long term growth across multiple sites.
→ system & impact
i developed a bold, flexible visual toolkit designed for speed and clarity. we replaced ad hoc layouts with a structured system built around heavy sans serif typography, gritty candid photography, and a refined palette of high contrast red, charcoal, and cream to ensure legibility in busy, high traffic environments.
the result is a cohesive foundation that improves consistency across food, drink, and event messaging while supporting long term growth across multiple sites.